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Almost 60-odd years ago in Canada. I was studying agriculture, how to produce better chickens, better cattle, better horses - horses in those days - better fruit, better vegetables. This was in the early years of the Great Depression, and the thoughts crossed my mind that there wasn't a hell of a lot of use producing better crops and better livestock if you couldn't sell them, that the real problem of agriculture was not efficiency in production but the problem of whether you could make money after you produced the stuff. So I shifted from the technical side to, first, the study of agricultural economic issues and then on to economics itself.

John Kenneth Galbraith#57

EconomicsEfficiencyAgricultureCareerMarketMarkets

About this quote

What does it mean?
The author shifted from technical agriculture to economics after realizing production efficiency was useless without markets.
In plain terms
He stopped studying how to grow better crops when he realized selling them was the real problem.
What can you take from it?
Market access is often more critical than production efficiency.

Where it applies

  • economic study
  • agricultural policy
  • career choice

Putting it to work

  • focus on market issues
  • study economics

Questions to consider

  • Which is more important, production or sales?
  • How did economic conditions shape your field?

Another view

Technical efficiency still matters alongside market access.

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