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About this quote

What does it mean?
The author claims quick soundbites do not solve substantive practical issues.
In plain terms
Short slogans don't solve real problems.
What can you take from it?
Focus on practical solutions over catchy phrases.

Where it applies

  • political campaigning
  • media interactions

Putting it to work

  • policy focus
  • governance

Questions to consider

  • Is style over substance a problem?
  • How do we make ideas stick?

Another view

Clear messages are still needed to gain public support.

More from John Major

  1. The first requirement of politics is not intellect or stamina but patience. Politics is a very long run game and the tortoise will usually beat the hare.

    Permalink to quote #24

  2. If the answer is more politicians, you are asking the wrong question.

    Permalink to quote #26

  3. The politician who never made a mistake never made a decision.

    Permalink to quote #23

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