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The 'medium is the message' is one of the world's silliest remarks. The message is the message, and it doesn't matter whether you send it by e-mail, a note in a bottle or on a picture postcard. The book, or the poem, or the play is what counts and it doesn't matter if it's written with a pen on a long sheet of ruled paper, as I am writing now, or on the most highly developed word processor. No machine can help with the rhythms of your prose, even if it can spell better than you can.

John Mortimer#13

CommunicationContentMediaWriting

About this quote

What does it mean?
The medium of delivery is less important than the actual content and rhythm of the work.
In plain terms
How you send a message matters less than the message itself.
What can you take from it?
Content matters more than the delivery tool.

Where it applies

  • writing
  • media studies
  • publishing

Putting it to work

  • focus on quality content
  • choose tools wisely but not obsessively

Questions to consider

  • What matters more: the message or the format?
  • How does technology change art?

Another view

The medium does influence how content is received and perceived.

More from John Mortimer

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  2. We wondered why we ever thought there was, during the Cold War, any serious danger of Russia conquering the world when they couldn't even deliver the scenery f…

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  3. In New York, crossing 58th Street from the Plaza Oyster Bar to the Wyndham Hotel, I came up against a huge black man in a long, dark overcoat who said, in deep…

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