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I'll play you another track from that LP before the end of the programme, cause I rather like it, I must admit. It's also the kind of record which gets people writing in to say 'I shall never listen to your programme again!' ... that kind of thing... and in a rather perverse way I enjoy that, which is why there's only about twenty of us left. We have a secret handshake and a tie and everything. We can recognize each other in the street.

John Peel#27

MusicBroadcastingCommunityFansLoyalty

About this quote

What does it mean?
Peel acknowledges that his show has niche appeal and takes pride in his small, dedicated listener base.
In plain terms
He knows not everyone likes his show but loves the fans who do.
What can you take from it?
Building a small, loyal community is valuable.

Where it applies

  • Running a niche show
  • Dealing with critics
  • Building a fanbase

Putting it to work

  • Valuing core fans
  • Accepting criticism
  • Identifying with a group

Questions to consider

  • Who is your core community?
  • How do you handle criticism?

Another view

The comment about the 'tie' and 'handshake' is metaphorical hyperbole.

More from John Peel

  1. ...and at number seven, those Sun City Boys, Queen. (during 'Top of the Pops' chart rundown - referring to Queen's performance at the Sun City resort in South …

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  2. The people you don't actually know and who don't know you...when you turn up, and of course they're expecting you to look like one of Echo & The Bunnymen or so…

    Permalink to quote #28
  3. People sometimes ask me what I do this show for. I don't do it for the credibility or the cool, I don't do it for the major record labels, I don't do it for th…

    Permalink to quote #25

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