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The style in which page after page of Modern Painters is written takes our breath away. We find ourselves marvelling at the words, as if all the fountains of the English language had been set playing in the sunlight for our pleasure, but it seems scarcely fitting to ask what meaning they have for us. After a time, falling into a passion with this indolent pleasure-loving temper in his readers, Ruskin checked his fountains, and curbed his speech to the very spirited, free and almost colloquial English in which Fors Clavigera and Praeterita are written. In these changes, and in the restless play of his mind upon one subject after another, there is something, we scarcely know how to define it, of the wealthy and cultivated amateur, full of fire and generosity and brilliance, who would give all he possesses of wealth and brilliance to be taken seriously, but who is fated to remain for ever an outsider.

John Ruskin#76

CommunicationWritingLiteratureStyleClarity

About this quote

What does it mean?
Ruskin's early prose was ornate and lofty, but he later shifted to a more direct, colloquial style to communicate more effectively.
In plain terms
He moved from flowery language to plain speech for clarity.
What can you take from it?
Adapt your style to your audience.

Where it applies

  • academic publishing
  • public speaking
  • blogging

Putting it to work

  • simplify complex ideas
  • match tone to readers

Questions to consider

  • When is ornate language appropriate?
  • How does style affect credibility?

Another view

A simpler style may sacrifice nuance and depth.

More from John Ruskin

  1. I cannot therefore claim much book knowledge. However, I believe I have not lost much because of this enforced restraint. On the contrary, the limited reading …

    Permalink to quote #75
  2. Changes in the structure of society are not brought about solely by massive engines of doctrine. The first flash of insight which persuades human beings to cha…

    Permalink to quote #77
  3. The point and stab of his challenge still really stands and sticks, like a dagger in a dead man.

    Permalink to quote #74

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