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About this quote

What does it mean?
He values deep impact on few over shallow popularity among many.
In plain terms
Better to need few than have many like you.
What can you take from it?
Prioritize depth over reach.

Where it applies

  • creative work
  • business strategy
  • writing

Putting it to work

  • aim for necessity
  • avoid shallow appeal

Questions to consider

  • Do you prefer deep or wide?
  • Who is your audience?

Another view

Niche appeal can limit reach or funding.

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