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About this quote

What does it mean?
The author argues that critics have no influence on high-budget film production.
In plain terms
Critics cannot tell big studios what movies to make.
What can you take from it?
Big business ignores outside opinions.

Where it applies

  • film criticism
  • industry analysis

Putting it to work

  • studying markets
  • writing critiques

Questions to consider

  • Who really decides what art is made?
  • Can words change big money?

Another view

Critics do influence culture even if they miss funding.

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