Nobody is going to buy the book if I say nice things about you, Werner.
About this quote
- What does it mean?
- Kinski tells Werner that the book won't sell if he praises him, implying a need for negativity to gain interest.
- In plain terms
- Kinski says Werner's book needs insults to sell.
- What can you take from it?
- Criticism often sells better than praise.
Where it applies
Putting it to work
Questions to consider
- Why do we prefer bad news?
- How does negativity sell?
Another view
This assumes audiences only buy negative content.
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