The day has clearly gone forever of societies small enough for their members to have personal acquaintance with one another, and to find their station through the appraisal of those who have first hand knowledge of them. Publicity is an evil substitute and the art of publicity is a black art; but it has come to stay, every year adds to its potency and to the finality of its judgments. The hand that rules the press, the radio, the screen and the far-spread magazine, rules the country whether we like it or not, we must learn to accept it.
About this quote
- What does it mean?
- Modern mass media replaces personal judgment with public reputation, creating a powerful force society must accept.
- In plain terms
- We can't know everyone personally anymore so media judges us, and we have to live with that.
- What can you take from it?
- Accept that media reputation shapes public perception permanently.
Where it applies
Putting it to work
Questions to consider
- How does publicity affect your view of others?
- Is there any escape from public judgment?
Another view
It assumes publicity is inevitably negative rather than potentially democratic.
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