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About this quote

What does it mean?
Physical actions can change the world, but beliefs drive human behavior more profoundly.
In plain terms
People follow ideas more than they follow physical force.
What can you take from it?
Influence comes from convincing minds, not just moving objects.

Where it applies

  • political movements
  • marketing campaigns
  • social reform

Putting it to work

  • storytelling
  • vision casting
  • education

Questions to consider

  • What idea currently drives your community?
  • How do you spread your ideas?

Another view

Physical force can sometimes override ideas in the short term.

More from Lois McMaster Bujold

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