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About this quote

What does it mean?
Effective plans are rigid and focused on a clear objective, leaving little room for deviation.
In plain terms
Good strategies are fixed and focused on one goal.
What can you take from it?
Commit fully to your strategic objective.

Where it applies

  • planning
  • crisis management
  • goal setting

Putting it to work

  • setting clear goals
  • staying the course

Questions to consider

  • Is your plan flexible or rigid?
  • How committed are you to your goal?

Another view

Flexibility can sometimes be necessary for survival.

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