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About this quote

What does it mean?
Actions that receive positive outcomes are likely to occur again; those punished will decrease.
In plain terms
You repeat what gets rewarded and stop what gets punished.
What can you take from it?
Reward desired behaviors to encourage them.

Where it applies

  • training
  • management
  • parenting

Putting it to work

  • designing incentives
  • feedback loops

Questions to consider

  • What behaviors are you rewarding?
  • Are your incentives clear?

Another view

Not all behavior is driven by immediate rewards.

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