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For conservation to be successful it is necessary to take into consideration that it is a characteristic of man that he can only be relied upon to do anything consistently which is in his own interest. He may have occasional fits of conscience and moral rectitude but otherwise his actions are governed by self-interest. It follows then that whatever the moral reasons for conservation it will only be achieved by the inducement of profit or pleasure.

Duke of Edinburgh Philip#1

EnvironmentEconomicsConservationPsychologySelf interest

About this quote

What does it mean?
Conservation succeeds only when profit or pleasure incentives align with self‑interest, because humans act mainly out of self‑interest.
In plain terms
People need personal gain to act for conservation.
What can you take from it?
Tie environmental goals to economic or personal benefits.

Where it applies

  • policy design
  • corporate sustainability

Putting it to work

  • tax credits for green actions
  • eco‑tourism rewards

Questions to consider

  • How can we balance profit and ethics?
  • What non‑monetary incentives work?

Another view

Moral appeals can also motivate change without profit.

More from Duke of Edinburgh Philip

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