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But man has almost constant occasion for the help of his brethren, and it is in vain for him to expect it from their benevolence only. He will be more likely to prevail if he can interest their self-love in his favour, and shew them that it is for their own advantage to do for him what he requires of them. Whoever offers to another a bargain of any kind, proposes to do this. Give me that which I want, and you shall have this which you want, is the meaning of every such offer; and it is in this manner that we obtain from one another the far greater part of those good offices which we stand in need of. It is not from the benevolence of the butcher the brewer, or the baker that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity, but to their self-love, and never talk to them of our own necessities, but of their advantages.

Adam Smith#2

EconomicsHuman natureSelf interestTradeBusinessNegotiationPsychology

About this quote

What does it mean?
People rely on others for help, but persuasion works better than expecting charity. We trade mutual benefits to get what we need.
In plain terms
We get help by showing others it benefits them, not by hoping they are kind.
What can you take from it?
Frame requests to show mutual benefit rather than appealing to kindness.

Where it applies

  • negotiations
  • workplace requests
  • sales

Putting it to work

  • pitching ideas
  • asking favors
  • bargaining

Questions to consider

  • How often do you appeal to self-interest?
  • Is kindness less reliable than trade?

Another view

This view underestimates genuine altruism in human behavior.

More from Adam Smith

  1. Upon the whole, I have always considered him, both in his lifetime and since his death, as approaching as nearly to the idea of a perfectly wise and virtuous m…

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  2. We rarely hear, it has been said, of the combinations of masters, though frequently of those of workmen. But whoever imagines, upon this account, that masters …

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  3. People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contr…

    Permalink to quote #4

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