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About this quote

What does it mean?
Thatcher links her policies to traditional values like hard work, financial prudence, and civic duty.
In plain terms
Her politics rely on common sense values like saving and working hard.
What can you take from it?
Ground policy in shared everyday values.

Where it applies

  • speeches
  • manifesto drafting
  • community talks

Putting it to work

  • identify core voter values
  • frame policies as traditional

Questions to consider

  • What values should guide public policy?
  • How do personal habits relate to national economics?

Another view

Traditional values may not address modern structural economic issues.

More from Margaret Thatcher

  1. Economics are the method; the object is to change the heart and soul.

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  2. Just rejoice at that news and congratulate our forces and the marines. .. Rejoice.

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  3. To those waiting with bated breath for that favourite media catchphrase, the U-turn, I have only one thing to say: You turn if you want to. [laughter] The lady…

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