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Since Sputnik and the satellites, the planet is enclosed in a manmade environment that ends 'Nature' and turns the globe into a repertory theater to be programmed. Shakespeare at the Globe mentioning 'All the world's a stage, and all the men and women merely players' (As You Like It, Act II, Scene 7) has been justified by recent events in ways that would have struck him as entirely paradoxical. The results of living inside a proscenium arch of satellites is that the young now accept the public spaces of the earth as role-playing areas. Sensing this, they adopt costumes and roles and are ready to 'do their thing' everywhere.' (p.9-10)

Marshall McLuhan#14

TechnologyMediaSocietyEnvironmentPerformance

About this quote

What does it mean?
Satellites have created a manmade environment where people act as roles on a global stage.
In plain terms
Technology has turned the world into a stage where we play parts.
What can you take from it?
Recognize media as shaping roles in a connected world.

Where it applies

  • global communication
  • social behavior
  • media studies

Putting it to work

  • observe media influence
  • reflect on public roles

Questions to consider

  • How do satellites change your view of nature?
  • Are you acting out roles online?

Another view

Not everyone perceives global space as a stage.

More from Marshall McLuhan

  1. Perhaps the most precious possession of man is his abiding awareness of the Analogy of Proper Proportionality, the key to all metaphysical insight, and perhaps…

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  2. The 'tragic flaw' is not a detail of characterization, a mere 'fly in the ointment', but a structural feature of ordinary consciousness. (p.45)

    Permalink to quote #15
  3. Casting my perils before swains.

    Permalink to quote #12

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