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About this quote

What does it mean?
Modern ads function like ancient cave paintings to convey tribal stories.
In plain terms
Ads are like old cave art.
What can you take from it?
See ads as cultural stories.

Where it applies

  • branding
  • media studies
  • visual analysis

Putting it to work

  • decode messages
  • track culture
  • study visuals

Questions to consider

  • What story do ads tell?
  • How are ads like art?

Another view

Ads aim to sell more than convey art.

More from Marshall McLuhan

  1. We are the genitals of our technology. We exist only to improve next years model.

    Permalink to quote #34
  2. Advertising is the greatest art form of the 20th century.

    Permalink to quote #36
  3. I don't necessarily agree with everything I say.

    Permalink to quote #33

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