Quote #40

I don't know who discovered water but it certainly wasn't a fish.

More from Marshall McLuhan

  1. The Leonardo da Vinci of our time.
  2. We drive into the future using only our rearview mirror.
  3. Spaceship earth is still operated by railway conductors, just as NASA is managed by men with Newtonian goals.
  4. People don't actually read newspapers. They step into them every morning like a hot bath.
  5. Money is just the poor man's credit card.
  6. All advertising advertises advertising.
  7. Advertising is the greatest art form of the 20th century.
  8. I may be wrong, but I'm never in doubt.

All Marshall McLuhan quotes