I don't know who discovered water but it certainly wasn't a fish.
About this quote
- What does it mean?
- Important things often go unnoticed by those immersed in them.
- In plain terms
- We miss obvious things because we live inside them.
- What can you take from it?
- Step back to see what is obvious.
Where it applies
Putting it to work
Questions to consider
- What do we take for granted?
- How to gain perspective?
Another view
Sometimes we do notice obvious facts.
More from Marshall McLuhan
The Leonardo da Vinci of our time.
Permalink to quote #39 We drive into the future using only our rearview mirror.
Permalink to quote #41 Spaceship earth is still operated by railway conductors, just as NASA is managed by men with Newtonian goals.
Permalink to quote #38
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