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About this quote

What does it mean?
Society plans the future based on past experiences rather than new data.
In plain terms
We plan for tomorrow using yesterday's lessons.
What can you take from it?
Look beyond history to plan for the future.

Where it applies

  • strategy
  • policy
  • personal growth

Putting it to work

  • forecasting
  • innovation
  • learning

Questions to consider

  • Why rely on the past?
  • How to plan differently?

Another view

Past patterns often predict future outcomes.

More from Marshall McLuhan

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  2. People don't actually read newspapers. They step into them every morning like a hot bath.

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  3. The Leonardo da Vinci of our time.

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