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About this quote

What does it mean?
Reading news is a sensory ritual rather than an act of deep analysis.
In plain terms
People read papers for habit, not information.
What can you take from it?
Distinguish ritual from actual learning.

Where it applies

  • journalism
  • daily routine
  • media literacy

Putting it to work

  • critical reading
  • media critique
  • awareness

Questions to consider

  • Why do we consume news?
  • Is reading active or passive?

Another view

Many people do seek deep information.

More from Marshall McLuhan

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  2. All advertising advertises advertising.

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  3. I don't know who discovered water but it certainly wasn't a fish.

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