All advertising advertises advertising.
About this quote
- What does it mean?
- Advertising promotes itself more than the products it carries.
- In plain terms
- Ads show off the act of advertising.
- What can you take from it?
- Question what ads actually sell.
Where it applies
Putting it to work
Questions to consider
- What is the real product?
- How effective is self-advertising?
Another view
Ads do promote products directly.
More from Marshall McLuhan
People don't actually read newspapers. They step into them every morning like a hot bath.
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