The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
About this quote
- What does it mean?
- Advertising that uses extreme praise undermines our ability to judge true value.
- In plain terms
- When ads use too much praise, we lose the ability to know what things are really worth.
- What can you take from it?
- Overhyping products makes it hard to judge their real value.
Where it applies
Putting it to work
Questions to consider
- How do ads shape your sense of value?
- Can marketing ever be honest?
Another view
Some advertising helps consumers compare choices.
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