Advertisers are the interpreters of our dreams - Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.
About this quote
- What does it mean?
- Advertisers manipulate our desires to give mundane life a sense of purpose, exploiting human weaknesses like fear and ambition.
- In plain terms
- Companies sell products by tapping into our hidden fears and wishes.
- What can you take from it?
- Be aware of how marketing uses your emotions to sell you things.
Where it applies
Putting it to work
Questions to consider
- What desires do ads tap into for you?
- How do you resist commercial messaging?
Another view
The quote may oversimplify the complex relationship between consumers and brands.
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