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About this quote

What does it mean?
Welles dismisses a commercial script as false and ridiculous.
In plain terms
He says the beef commercial is nonsense and asks if he wants more of it.
What can you take from it?
Commercial messages often feel hollow and require skepticism.

Where it applies

  • advertising
  • media literacy
  • script review

Putting it to work

  • ignore hype
  • spot dishonesty
  • question ads

Questions to consider

  • How much truth is in ads?
  • Why do we accept obvious lies?

Another view

Not all ads are entirely dishonest.

More from Orson Welles

  1. You don't know what I'm up against. Because it's full of, of, of things that are only correct because they're grammatical, but they're tough on the ear, you se…

    Permalink to quote #10
  2. But you can't emphasize 'beef', that's like his wanting me to emphasize 'in' before 'July'! Come on, fellows, you're losing your heads! I wouldn't direct any l…

    Permalink to quote #12
  3. That doesn't make any sense. Sorry. There's no known way of saying an English sentence in which you begin a sentence with 'in' and emphasize it. Get me a jury …

    Permalink to quote #9

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