Skip to content
quotesby

About this quote

What does it mean?
Technology changes human behavior and thought patterns just as we design it.
In plain terms
We build tools, but those tools end up changing us.
What can you take from it?
Be aware that the tools you use are changing you too.

Where it applies

  • tech adoption
  • work culture
  • education

Putting it to work

  • audit your tools
  • mind digital impact

Questions to consider

  • How has technology changed your habits?
  • What tool are you using daily?

Another view

Some tools are passive and do not significantly alter behavior.

More from Marshall McLuhan

  1. The name of a man is a numbing blow from which he never recovers.

    Permalink to quote #4
  2. Art is anything you can get away with.

    Permalink to quote #6
  3. The medium is the message.

    Permalink to quote #3

Related quotes

  1. I used to listen to a lot of reggae music and when I move to America, I was exposed to different types of music. It made me want to try everything and that's w…

    RihannaRihanna quote #9
  2. We become what we behold. We shape our tools and then our tools shape us (1964)

    Marshall McLuhanMarshall McLuhan quote #58
  3. 'I want the program to be very open and develop in style as time goes on. But I am also interested in the positive aspects of Asian family life and other Asian…

    Vernon CoreaVernon Corea quote #1