Quote #58
We become what we behold. We shape our tools and then our tools shape us (1964)
More from Marshall McLuhan
- Money is the poor man's credit card. (1964)
- There are no remote places. Under instant circuitry, nothing is remote in time or in space. It's now. (1965)
- In the electric age we wear all mankind as our skin. (1964)
- Moral indignation is a technique used to endow the idiot with dignity. (1967)
- Radio provides a speed-up of information that also causes acceleration in other media. It certainly contracts the world to village size and…
- Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. (1967)
- A moral point of view too often serves as a substitute for understanding in technological matters. (1964)
- 'The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.' (1969)