The perfection of the means of communication has given [the] average power complex of the human being an enormous extension of expression. (1953)
About this quote
- What does it mean?
- Communication tools amplify human expression significantly.
- In plain terms
- Media lets us express more than before.
- What can you take from it?
- Media extends human capability.
Where it applies
Putting it to work
Questions to consider
- How does your medium shape your message?
Another view
Amplification can overwhelm receivers.
More from Marshall McLuhan
Concepts are a provisional affair. (1951)
Permalink to quote #49 With the return to simultaneity we enter the tribal and acoustic world once more. Globally. (1956)
Permalink to quote #51 Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either
Permalink to quote #48
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