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About this quote

What does it mean?
Communication tools amplify human expression significantly.
In plain terms
Media lets us express more than before.
What can you take from it?
Media extends human capability.

Where it applies

  • publishing
  • speech

Putting it to work

  • leverage platforms
  • expand voice

Questions to consider

  • How does your medium shape your message?

Another view

Amplification can overwhelm receivers.

More from Marshall McLuhan

  1. Concepts are a provisional affair. (1951)

    Permalink to quote #49
  2. With the return to simultaneity we enter the tribal and acoustic world once more. Globally. (1956)

    Permalink to quote #51
  3. Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either

    Permalink to quote #48

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