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About this quote

What does it mean?
Speedy media create gossip and personal conflict.
In plain terms
Fast networks amplify rumors and negativity.
What can you take from it?
Expect gossip in high-speed networks.

Where it applies

  • social platforms
  • public relations

Putting it to work

  • verify claims
  • modulate engagement

Questions to consider

  • Where do you see rumors spreading fastest?

Another view

Not all fast media create malice.

More from Marshall McLuhan

  1. A moral point of view too often serves as a substitute for understanding in technological matters. (1964)

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  2. In the electric age we wear all mankind as our skin. (1964)

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  3. Any technology tends to create a new human environment... Technological environments are not merely passive containers of people but are active processes that …

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