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About this quote

What does it mean?
Spillane notes that mass appeal favors simple pleasures over elite tastes.
In plain terms
More people like peanuts than caviar.
What can you take from it?
Popular success often comes from accessibility, not exclusivity.

Where it applies

  • marketing
  • publishing
  • social commentary

Putting it to work

  • target broad audiences
  • avoid snobbery

Questions to consider

  • Should art serve the masses or the few?
  • Is popularity a measure of quality?

Another view

Elite tastes drive innovation even if less consumed.

More from Mickey Spillane

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