In order to touch the heart and gain the confidence, the assent, the adhesion, and the co-operation of the illiterate legions of the proletariat - and the vast majority of proletarians unfortunately still belong in this category - it is necessary to begin to speak to those workers not of the general sufferings of the international proletariat as a whole but of their particular, daily, altogether private misfortunes. It is necessary to speak to them of their own trade and the conditions of their work in the specific locality where they live; of the harsh conditions and long hours of their daily work, of the small pay, the meanness of their employer, the high cost of living, and how impossible it is for them properly to support and bring up a family.
About this quote
- What does it mean?
- To gain trust, talk about real daily problems, not big abstract ideas.
- In plain terms
- Workers care about their own bills and work conditions, not big theories.
- What can you take from it?
- Speak to people about their real struggles.
Where it applies
Putting it to work
Questions to consider
- How do you make big goals feel real to others?
- Why do people connect with small stories?
Another view
Sometimes big ideas inspire people even if they do not see personal benefits.
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