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About this quote

What does it mean?
Ali explains that repeating a claim can create belief and reality.
In plain terms
Say it enough and people will believe it.
What can you take from it?
Persistence can change perception.

Where it applies

  • marketing
  • leadership
  • self-talk

Putting it to work

  • use repetition
  • build narrative

Questions to consider

  • Does repetition make things true?
  • How do you convince others?

Another view

It can lead to delusion or misinformation.

More from Muhammad Ali

  1. I don't always know what I'm talking about, but I know I'm right.

    Permalink to quote #55
  2. I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion.'

    Permalink to quote #57
  3. I believe in the religion of Islam. I believe in Allah and peace.

    Permalink to quote #54

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