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The truth seems to be that propaganda on its own cannot force its way into unwilling minds; neither can it inculcate something wholly new; nor can it keep people persuaded once they have ceased to believe. It penetrates only into minds already open, and rather than instill opinion it articulates and justifies opinions already present in the minds of its recipients. The gifted propagandist brings to a boil ideas and passions already simmering in the minds of his hearers. he echoes their innermost feelings. Where opinion is not coerced, people can be made to believe only in what they already 'know.'

Eric Hoffer#29

PsychologyTruthBeliefMindsetPropagandaPersuasion

About this quote

What does it mean?
Propaganda works best on minds already open to the idea, articulating existing beliefs rather than creating new ones.
In plain terms
Propaganda convinces people by echoing what they already think or feel.
What can you take from it?
Belief requires pre-existing openness; propaganda alone cannot force it.

Where it applies

  • political campaigns
  • marketing
  • social media

Putting it to work

  • verify sources
  • challenge assumptions
  • seek evidence

Questions to consider

  • What beliefs are you ready to hear?
  • How do you know what you know?

Another view

Aggressive propaganda can sometimes implant new ideas over time.

More from Eric Hoffer

  1. The frustrated follow a leader less because of their faith that he is leading them to a promised land than because of their immediate feeling that he is leadin…

    Permalink to quote #28
  2. The awareness of their individual blemishes and shortcomings inclines the frustrated to detect ill will and meanness in their fellow men. Self-contempt, howeve…

    Permalink to quote #30
  3. Passionate hatred can give meaning and purpose to an empty life. Thus people haunted by the purposelessness of their lives try to find a new content not only b…

    Permalink to quote #27

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