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About this quote

What does it mean?
He suggests that success comes from making promises without delivering them.
In plain terms
Success is about overpromising and underdelivering.
What can you take from it?
Beware of empty promises as a path to success.

Where it applies

  • politics
  • business negotiations
  • leadership

Putting it to work

  • avoid making false promises

Questions to consider

  • Can short‑term gains outweigh loss of reputation?
  • How do you rebuild trust after overpromising?

Another view

Such a strategy erodes trust and long‑term credibility.

More from Napoleon Bonaparte

  1. If you want a thing done well, do it yourself.

    Permalink to quote #110
  2. Imagination rules the world.

    Permalink to quote #112
  3. If they want peace, nations should avoid the pin-pricks that precede cannon shots.

    Permalink to quote #109

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