Skip to content
quotesby

About this quote

What does it mean?
Leadership depends on what people believe.
In plain terms
Power exists if people think it does.
What can you take from it?
Public opinion creates power.

Where it applies

  • governance
  • political campaigns

Putting it to work

  • manage public perception
  • build trust

Questions to consider

  • Is power real or imagined?
  • How is authority maintained?

Another view

Power can also rely on force.

More from Napoleon Bonaparte

  1. Popes have committed too many absurdities to create a belief in their infallibility.

    Permalink to quote #138
  2. Power is my mistress. I have worked too hard at her conquest to allow anyone to take her away from me.

    Permalink to quote #140
  3. People accustomed to great victories, know not how to support a day of reverse.

    Permalink to quote #137

Related quotes

  1. The rational elites, obsessed by structure, have become increasingly authoritarian in a modern, administrative way. The citizens feel insulted and isolated. Th…

    John Ralston SaulJohn Ralston Saul quote #12
  2. The disposition of mankind, whether as rulers or as fellow-citizens, to impose their own opinions and inclinations as a rule of conduct on others, is so energe…

    John Stuart MillJohn Stuart Mill quote #18
  3. When small men begin to cast big shadows, it means that the sun is about to set.

    Lin YutangLin Yutang quote #21