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About this quote

What does it mean?
Talking about being mysterious destroys the mystery itself.
In plain terms
If you explain your mystique, it's gone.
What can you take from it?
Don't over-explain your image.

Where it applies

  • media interviews
  • public relations
  • personal branding

Putting it to work

  • avoid over-disclosing
  • maintain intrigue

Questions to consider

  • When is mystery useful in your work?

Another view

Contradicts modern transparency trends.

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