Unlike television - at least as it currently exists - the Internet is a medium of choice.
About this quote
- What does it mean?
- The Internet offers users agency to select content, unlike traditional TV which broadcasts a fixed schedule.
- In plain terms
- People choose what they see on the Internet, while TV chooses for them.
- What can you take from it?
- The Internet empowers users with control over their media consumption.
Where it applies
Putting it to work
Questions to consider
- How much choice do you actually have online?
- Is television completely passive?
Another view
Not all Internet experiences are truly choice-driven due to algorithms and paywalls.
More from Nicholas Negroponte
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