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About this quote

What does it mean?
Labeling a story as fiction may cause readers to dismiss it as lies, limiting its persuasive power.
In plain terms
Calling something fiction makes people think it's false.
What can you take from it?
Be careful how you present ideas to maintain credibility.

Where it applies

  • marketing
  • political rhetoric

Putting it to work

  • framing strategies
  • audience analysis

Questions to consider

  • Does the label always diminish impact?
  • When can fiction be persuasive?

Another view

Some audiences value narrative regardless of label.

More from Orson Scott Card

  1. Good people can't out-think evil, cause evil thinks of things good folks can't think of. -Homebody

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  2. Well, I wish I could tell you that Ender is like me, but Ender is very, very smart.

    Permalink to quote #1052
  3. Please don't disillusion me. I haven't had breakfast yet. -Children of the Mind

    Permalink to quote #1049

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