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About this quote

What does it mean?
Underestimating what the public likes is a safe business strategy.
In plain terms
You won't lose money by assuming people have low tastes.
What can you take from it?
Assume low public taste to avoid financial risk.

Where it applies

  • marketing
  • product design
  • entertainment

Putting it to work

  • targeting audiences
  • pricing strategies
  • content creation

Questions to consider

  • Is low taste a safe assumption?
  • Who defines public taste?

Another view

It ignores the value of innovation or elevating public taste.

More from P.T. Barnum

  1. Every crowd has a silver lining.

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  2. I don't care what they say about me, just make sure they spell my name right!

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  3. How are the ticket sales in Madison Square Garden?

    Permalink to quote #4

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