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About this quote

What does it mean?
High-stakes danger draws public attention.
In plain terms
Death risks attract crowds.
What can you take from it?
Spectacle drives attendance.

Where it applies

  • event promotion
  • show business

Putting it to work

  • manage promotion

Questions to consider

  • How much risk is acceptable?

Another view

Safety concerns may outweigh draws.

More from Harry Houdini

  1. My brain is the key that sets my mind free.

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  2. Another method of eating burning coals employs small balls of burned cotton in a dish of burning alcohol.

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  3. What the eye see and the ears hear, the mind believes. (1920)

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