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About this quote

What does it mean?
There is always someone new ready to be deceived or taken advantage of.
In plain terms
Someone is always willing to fall for a scam.
What can you take from it?
New victims are always available.

Where it applies

  • consumer markets
  • scams
  • sales

Putting it to work

  • identifying targets
  • creating offers
  • avoiding scams

Questions to consider

  • Why do people fall for scams?
  • Who benefits from this view?

Another view

It dehumanizes people as mere targets for exploitation.

More from P.T. Barnum

  1. We have something for everybody.

    Permalink to quote #6
  2. 'To the Egress' (a deceptive sign used to reduce crowding)

    Permalink to quote #8
  3. You can fool some of the people all of the time; you can fool all of the people some of the time, but you can never fool all of the people all of the time.

    Permalink to quote #5

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