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About this quote

What does it mean?
The offering appeals to a wide variety of interests.
In plain terms
There is something for everyone to like.
What can you take from it?
Broad appeal attracts more customers.

Where it applies

  • retail
  • entertainment
  • marketing

Putting it to work

  • product bundling
  • targeting demographics
  • advertising

Questions to consider

  • Can something truly appeal to everyone?
  • Is breadth better than depth?

Another view

It may imply superficiality rather than depth.

More from P.T. Barnum

  1. You can fool some of the people all of the time; you can fool all of the people some of the time, but you can never fool all of the people all of the time.

    Permalink to quote #5

  2. There is a sucker born every minute.

    Permalink to quote #7

  3. How are the ticket sales in Madison Square Garden?

    Permalink to quote #4

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  3. I don't know any other business that tells you not to go in and buy their product.

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