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About this quote

What does it mean?
The speaker recalls being heavily focused on targeting a specific age demographic in business.
In plain terms
I was constantly told to focus on people aged 18 to 34.
What can you take from it?
Business often fixates on specific age groups for marketing.

Where it applies

  • advertising
  • startup strategy
  • product design

Putting it to work

  • broaden target audiences
  • question age limits
  • test other demographics

Questions to consider

  • Why target 18-34 specifically?
  • Who else should be included?

Another view

Young adults are often the primary consumers for many products.

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