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It would be very convincing to say that there's no hope for movies - that audiences have been so corrupted by television and have become so jaded that all they want are noisy thrills and dumb jokes and images that move along in an undemanding way, so they can sit and react at the simplest motor level. And there's plenty of evidence, such as the success of Alien. This was a haunted-house-with-gorilla picture set in outer space. It reached out, grabbed you, and squeezed your stomach; it was more gripping than entertaining, but a lot of people didn't mind. They thought it was terrific, because at least they'd felt something: they'd been brutalized. It was like an entertainment contrived in Aldous Huxley's Brave New World by the Professor of Feelies in the College of Emotional Engineering.

Pauline Kael#38

AudienceEntertainmentPleasureTasteTrends

About this quote

What does it mean?
Audiences may prefer simple, brutal entertainment over complex art due to cultural decline.
In plain terms
People like shocking, simple movies more than deep ones now.
What can you take from it?
Sensory impact often wins over subtlety in entertainment.

Where it applies

  • judging film success
  • comparing genres

Putting it to work

  • analyze audience preferences
  • note simple thrills

Questions to consider

  • Has quality declined?
  • Do we want deep or simple?

Another view

The view generalizes all audiences based on one film success.

More from Pauline Kael

  1. People have expected less of movies and have been willing to settle for less. Some have even been willing to settle for Kramer vs. Kramer and other pictures th…

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  2. In the sixties, the recycling of pop culture - turning it into Pop art and camp - had its own satirical zest. Now we're into a different kind of recycling. Mov…

    Permalink to quote #39
  3. In movies, the balance between art and business has always been precarious, with business outweighing art, but the business was, at least, in the hands of busi…

    Permalink to quote #36

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