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Ideas are somewhat like babies--they are born small, immature, and shapeless. They are promise rather than fulfillment. In the innovative company executives do not say, 'This is a damn-fool idea.' Instead they ask, 'What would be needed to make this embryonic, half-baked, foolish idea into something that makes sense, that is an opportunity for us?' -- The Frontiers of Management (1986)

Peter F. Drucker#25

ManagementWorkBusinessInnovationCreativityIdeas

About this quote

What does it mean?
Innovative companies treat early ideas as promises and ask how to make them viable rather than dismissing them.
In plain terms
Don't reject new ideas too soon; ask what it takes to make them work.
What can you take from it?
Nurture early ideas instead of killing them.

Where it applies

  • brainstorming
  • product development
  • strategy sessions

Putting it to work

  • ask constructive questions
  • run small experiments

Questions to consider

  • How do you handle new ideas?
  • What would it take to make this work?

Another view

Some ideas may truly be unviable and require letting go.

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