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About this quote

What does it mean?
Big Business realities are hidden and shameful.
In plain terms
Big Business secrets are hidden and bad.
What can you take from it?
Corporate realities are often hidden and shameful.

Where it applies

  • consumer trust
  • business reputation

Putting it to work

  • demand transparency
  • investigate corporate practices

Questions to consider

  • What business truths are being kept secret?

Another view

Some secrecy is necessary for competitive advantage.

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