Skip to content
quotesby

About this quote

What does it mean?
Visual or conceptual symbols are often more persuasive and influential than logical arguments.
In plain terms
Symbols convince people better than words.
What can you take from it?
Use symbols to communicate complex ideas effectively.

Where it applies

  • marketing
  • activism
  • education

Putting it to work

  • create strong brand icons
  • use metaphors in teaching
  • design visual campaigns

Questions to consider

  • What symbol represents your cause best?
  • Have you been moved by an image more than an argument?

Another view

Logical evidence is still necessary for factual claims beyond persuasion.

More from Ralph Waldo Emerson

  1. Shall I tell you the secret of the true scholar? It is this: Every man I meet is my master in some point, and in that I learn of him.

    Permalink to quote #268
  2. Wit makes its own welcome, and levels all distinctions. No dignity, no learning, no force of character, can make any stand against good wit.

    Permalink to quote #270
  3. Great men are they who see that spiritual is stronger than any material force, that thoughts rule the world. No hope so bright but is the beginning of its own …

    Permalink to quote #267

Related quotes

  1. Thus rhetoric, it seems, is a producer of persuasion for belief, not for instruction in the matter of right and wrong ... And so the rhetorician's business is …

    PlatoPlato quote #2
  2. When you argue with your inferiors, you convince them of only one thing: they are as clever as you.

    Irving LaytonIrving Layton quote #4
  3. Les passions sont les seuls orateurs qui persuadent toujours. Elles sont comme un art de la nature dont les regles sont infaillibles; et l'homme le plus simple…

    Francois de La RochefoucauldFrancois de La Rochefoucauld quote #5