4 Robert M. Pirsig Quotes on Rhetoric

Robert M. Pirsig quotes on rhetoric

42. Socrates is not using dialectic to understand rhetoric, he is using it to destroy it, or at least to bring it into disrepute, and so his questions are not real questions at all... they are just word-traps which Gorgias and his fellow rhetoricians fall into.

50. Lightning hits! Quality! Virtue! Dharma! That is what the Sophists were teaching! Not ethical relativism. Not pristine 'virtue.' But arete. Excellence. Dharma! Before the Church of Reason. Before substance. Before form. Before mind and matter. Before dialectic itself. Quality had been absolute. Those first teachers of the Western world were teaching Quality, and the medium they had chosen was that of rhetoric.

54. The halo around the heads of Plato and Socrates is now gone. He sees that they consistently are doing exactly that which they accuse the Sophists of doing... using emotionally persuasive language for the ulterior purpose of making the weaker argument, the case for dialectic, appear the stronger. We always condemn most in others, he thought, that which we most fear in ourselves.

60. Poor rhetoric, once 'learning' itself, now becomes reduced to the teaching of mannerisms and forms, Aristotelian forms, for writing, as if these mattered.