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People read the papers not in the hopes of learning something new, but in the expectation of being told what they already know. This is a form of living death. Its apotheosis is the daily poll in USA Today, which informs 'us' what percentage of a small number of unscientifically selected people called a toll number to vote on questions that cannot possibly be responded to with a 'yes' or 'no.'

Roger Ebert#102

MediaNews

About this quote

What does it mean?
People read newspapers to hear what they already know, making it a form of living death; polls like USA Today’s are meaningless.
In plain terms
Reading news often reinforces existing beliefs and offers little new insight.
What can you take from it?
Seek information that challenges your assumptions.

Where it applies

  • daily news routine
  • political polling

Putting it to work

  • follow diverse sources
  • question poll results

Questions to consider

  • How do you verify the news you read?
  • When does a poll become useful?

Another view

Some readers genuinely learn new facts from newspapers.

More from Roger Ebert

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  2. There are few issues in the area of film preservation that arouse more anger than the issue of colorization. That is because it is an issue involving taste, an…

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  3. No good movie is depressing; all bad movies are depressing.

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