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About this quote

What does it mean?
Translations often prioritize appeal over strict fidelity to the original text.
In plain terms
If a translation is attractive, it likely isn't completely faithful to the original.
What can you take from it?
Attractiveness in translation often comes at the cost of accuracy.

Where it applies

  • literary translation
  • localization
  • advertising

Putting it to work

  • evaluate translations for bias
  • prioritize clarity over flair

Questions to consider

  • What matters more in translation: accuracy or appeal?
  • Can you have both?

Another view

Some faithful translations can also be attractive without sacrificing meaning.

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