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About this quote

What does it mean?
Consistency in messaging builds trust and makes political attacks harder.
In plain terms
Say the same thing everywhere to stay credible.
What can you take from it?
Maintain consistent messaging.

Where it applies

  • campaigning
  • interviews
  • public speaking

Putting it to work

  • audit past statements
  • align messages
  • avoid spin

Questions to consider

  • Is consistency always honest?
  • How do you handle changing views?

Another view

Nuance sometimes requires varying perspectives.

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